Online business apps in Nigeria make it easy for you to perform a lot of tasks on time and with more accuracy.
The emergence of the internet and ICT has changed how tasks are being done, how people communicate, and how people spend their time.
For you not to take advantage of these modern apps and tools to push your business forward is backward thinking, don’t try to stick to the traditional ways things are being done.
Instead, embrace these tools to take your business to the next level.
The business apps explained in this post are categorised into social media apps, accounting apps, time management apps and project management apps. Keep reading to get to have this information.
Social media online business apps in Nigeria
It is an app that businesses use to engage with their audiences, accelerate sales and drive better customer support outcomes. The platform has more than 2 billion users around the world.
You can use channels off of WhatsApp to drive organic awareness about your WhatsApp numbers such as your website, storefront and customer mailings or use paid awareness channels such as Click to WhatsApp. And then the customers can initiate a conversation by messaging your business.
Also, you can create custom messages that will be sent to customers when they interact with your business even when you are not active. The messages are automated.
People can message you directly from an ad that clicks to WhatsApp or a Facebook Page call-to-action button.
Why WhatsApp business is very effective is good for your business is because a lot of people are already on Facebook, therefore, when you use their platform you will engage with customers that are already using their services.
2. Facebook Ads manager
This app will help you to create ads that can help your business reach potential customers of different ages, sex and race. Since Facebook has more than 2 billion users, it becomes a good platform you can use to promote your business.
The app has features that help you target a particular type of audience on Facebook that can become your customers. You can download the app on your mobile phone to get started.
It is an instant messaging program designed by Slack Technologies and owned by Salesforce. Although Slack was developed for professional and organizational communications, it has also been adopted as a community platform.
Slack makes you create a platform for your employees to collaborate with their counterparts in other organisations. People can work in dedicated spaces called channels that bring together the right people and information.
When work is organized in slack channels, no matter the location, time zone, or function of employees, they can access the information on their own time. They can ask questions, get caught up, and share updates without having to coordinate schedules.
It has free, pro and business pricing, the pro version costs $7.25 per month and the business pricing costs $12.5 per month.
Buffer is a useful platform for managing social media across different platforms. It makes scheduling simple, allowing users to connect multiple accounts and post simultaneously.
This online business app in Nigeria can make your work easy because you don’t have to post your different social media platforms separately. It will help you to post your content across all your social media accounts with just a click. This will save you time and energy.
This app will help you to draft, schedule, and publish to social networks and engage with your audience from anywhere. It serves the same purpose as Buffer explained above.
The app is a beautifully simple internal blog and knowledge-sharing platform for teams of all sizes.
It helps to Keep everyone in your company up-to-date by sharing internal news, announcements, project updates, reports, meeting notes, and the company’s internal knowledge.
Additionally, it also enables you to group relevant information into a single post and allows timely feedback from your team.
The software offers several functionalities such as reporting, data storage, collaboration tools, and file sharing.
You can try their platform for 14 days at no cost to determine if you will use it for your business. The premium plans cost $49 per month and $490 per year.
It is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.
LinkedIn is also a professional network that allows you to build credibility, create a meaningful network and establish your company as an industry authority. All this is possible with the right LinkedIn marketing strategy.
You can use your business LinkedIn account to drive customers to your business, connect with your target audience and establish a relationship with your audience that can lead to more sales.
8. Meta business suite
It is a one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. It helps you to create ads, target your audience and pay Meta for adverts across Instagram and YouTube.
The ads you create on this platform can help you reach out to many potential customers online. Since Facebook has more than 2 billion users, your ads on their platform have the potential to reach many of your potential customers.
Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice one-to-one and group calls, send instant messages and share files with other people on Skype.
It is a unified communications platform that is designed for the way people work. Fuze powers business conversations through a secure and reliable global platform that unifies voice, video, and messaging into a single application.
For small and medium businesses, Zoom offers a plan that includes all Pro and Basic features as well as a few more.
Zoom Business lets you host up to 300 participants in your meetings and allows you to customize your meeting rooms further.
During the COVID-19 pandemic, many businesses in Nigeria embraced the use of digital products to enhance their services. The use of Zoom became normal because of the lockdown.
Businesses can employ remote workers and have meetings with them through platforms like Zoom.
Project management online business apps in Nigeria
It is a web and mobile “work management” platform designed to help teams organize, track, and manage their work. It is produced by a San Francisco-based company of the same name (Asana, Inc.). The company was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012.
Asana is a software-as-a-service platform designed for team collaboration and work management. Teams can create projects, assign tasks, set deadlines, and communicate directly within Asana. It also includes reporting tools, file attachments, calendars, and goal tracking.
It is a work management and productivity app designed to help your team, monday.com brings you all the collaboration and project management features you need.
Monday.com is a customizable web and mobile work management platform, designed to help teams and organizations with operational efficiency by tracking projects and workflows, visualizing data, and team collaboration. It includes automation capabilities and supports integrations with other work apps.
It has individual, basic, standard, pro and enterprise plans. The individual plan is free, while the remaining plans cost a couple of dollars per month. The fees for basic, standard and pro cost $8,$10, and $16.
Finally, if you want the enterprise plan you will need to contact them.
ClickUp is an all-in-one productivity tool built for teams of all types across any industry. You can plan, track, and collaborate on any project, build the perfect workflow for you and your team, create marketing campaigns, manage development sprints, and more all in one platform.
They created a learning platform called ClickUp University for their users to take advantage of all the features to get good results.
It is the visual tool that empowers your team to manage any type of project, workflow, or task tracking. Add files, checklists, or even automation: you can customize it all for how your team works best.
Trello is a flexible work management tool where teams can ideate plans, collaborate on projects, organize workflows, and track progress in a visual, productive, and rewarding way. From brainstorming to planning to execution, Trello manages the big milestones and the day-to-day tasks of working together and getting things done.
Time management online business apps in Nigeria
It is a time-tracking software operated by Toggl OÜ, headquartered in Tallinn, Estonia. It offers online time tracking and reporting services through its website and mobile and desktop applications. Toggl Track tracks time blocks, optionally labelled with a task, a project, and tags.
Toggl also has another product called Toggl hire that helps businesses hire employers more effectively. It will create a customized landing page for your business, organise tests for the candidates, access them and a lot of other cool features.
Different plans can suit the needs of different businesses. You can start the free plan to test their platform.
17. Rescue Time
It is simply a personal time and productivity tracking software that gives you a complete insight into how you pass the whole time on your computer and mobile. It provides self-working analytics that helps evaluate own work and motivates one to be on the right track.
The app is not an employee time management app, however, it is an app that will help you manage your time better.
It is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.
Marketing online business apps in Nigeria
18. Multi texter
It is an online Bulk SMS platform for sending text messages from any internet-connected device.
Multitexter is a company which caters for the provision of information technology services including Website design, Web application development, customised software development, and more.
You can use it to send bulk SMS to your employees and customers with just one click. The only requirement is for you to create a contact list.
They don’t have a free version, you will have to buy credits from them to use their services. They are said to be one of the best business apps in Nigeria that you can use to send bulk SMS.
19. Google Analytics
This is a tool by Google that helps to analyze data related to your website and business. It will help you understand the types of visitors on your website, their location and the way they interact with your website pages.
These insights will help you to make more informed decisions that will lead to more website visitors which will result in more customers.
It is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. They have features like contact management practices, beautifully designed campaigns, and powerful data analysis.
The free version allows you to send emails to up to 2,000 contacts in a month with other interesting features.
Email marketing is an important marketing tool for anyone that wants to promote their business online. It helps to build relationships with customers online which can lead to sales.
21. Google Search Console (GSC)
GSC is a tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on a search to bring more relevant traffic to their websites.
It helps you to know the contents on your website blog that have been crawled, indexed and are ranking for certain keywords
This insight helps you to know how your website is performing. From this, you will know the areas you are performing and those you are underperforming.
Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data.
The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google but also sites like YouTube, Amazon & more.
This tool will help you take you to improve your website SEO which will eventually increase your it’s traffic.
Hotjar is a product experience insights tool that gives you behaviour analytics and feedback data to help you empathize with and understand your customers through tools like Heatmaps, Session Recordings, Surveys, and a Feedback widget.
BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search.
Discover new keywords, trending stories, customer questions and content success, all while monitoring what’s most important to your brand.
25. Stack Team App
The app is a platform that allows teams and social groups to improve communication by creating their very own customizable smartphone app with a dynamically updating website – choose from a huge range of features and create your app in a few minutes.
If your club can benefit from improved communication, greater commercial opportunities, improved cash flow and better-attended social functions then Stack Team App is for you.
Accounting online business apps in Nigeria
It is an app that is best for small business owners who don’t have an accounting background. You can create and send invoices, track expenses, manage projects and clients, and view reports.
This app is an accounting App that makes accounting processes and services easy and simple to do even if you don’t have a background in Accounting.
It helps you get visibility of your bank account balances, profit and loss, cash flow, outstanding invoices and more – all in the Xero Accounting app. Check which bills are due, plus keep track of the money you owe by attaching source documents as a reminder of what needs action.
It is a software solution for small business accounting, payroll, income, expense, and asset management.
This is another account business App in Nigeria that you can utilize to increase the productivity of your business.
Wave allows you to search transactions, design accounting reports and reconcile data across other Wave products.
Plus, you can calculate sales tax automatically, customize payment terms and enjoy access to easy-to-understand cash flow insights.
Other online business apps in Nigeria
It is an AI grammar-checking app that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts detects plagiarism and suggest replacements for the identified errors. It also allows users to customize their style, tone, and context-specific language.
This business app in Nigeria will help your business write error-free content and use tones that will appeal to your target audience.
31. Survey Monkey
Easily create surveys, quizzes, and polls for any audience. Gather feedback via weblink, email, mobile chat, social media, and more. Automatically analyze your results and get powerful analysis features. Export your results or integrate your data with your favourite apps.
32. Microsoft One drive
OneDrive is the Microsoft cloud service that connects you to all your files. It lets you store and protect your files, share them with others, and get to them from anywhere on all your devices.
The DocuSign eSignature app gives you an easy way to sign, complete and request signatures from almost anywhere, on most devices. The DocuSign eSignature app is the #1 way to send and sign a document.
34. Zoho CRM
Zoho CRM Functions help you to update the data in related CRM modules or third-party applications by executing simple program scripts.
Set up Functions such that when it matches certain criteria, the CRM automatically triggers the function and updates the CRM records.
35. Adobe Scan
You can use the Adobe Scan app to instantly scan various types of documents, capture new images, or use existing images and convert them to digital copies. The Scan app converts images to PDF and saves them to Adobe cloud storage.
Your business documents like receipts, images and invoices can be scanned and saved on the cloud so that you can easily access them when the need arises.
36. Google Workspace
Similar to G Suite, all Google Workspace plans, provide a custom email for your business and include collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more
Dropbox is a home for all your work. You can store and share files, collaborate on projects, and bring your best ideas to life—whether you’re working alone or with colleagues and clients.
With Dropbox, all your files are backed up to the cloud and available online.
This app is a technical software partner for banks and financial services providers that use Payment Account Attributes Inquiry, Foreign Exchange Rates and Visa Direct to bring the convenience of new features like digital payments to consumers across Africa and beyond.
It helps to give your customers simple means of payment online. They can simply use their ATM cards to pay for your products and services online.
It is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.
Canva is one of the online business apps in Nigeria that has templates that you or your graphic designer can customise to meet your business needs.
The app helps to bring your notes, to-dos, and schedule together to help you remember everything and accomplish anything.
You can also merge related notes and capture images, screenshots, PDFs, web clippings, and even YouTube videos.
41. Google Drive
Google Drive is a free cloud-based storage service that enables users to store and access files online. You can store photos, videos, audio, pdf and more across all of the user’s devices, including mobile devices, tablets and PCs.
Google Drive integrates with the company’s other services and systems — including Google Docs, Gmail, Android, Chrome, YouTube, Google Analytics and Google+. Google Drive competes with Microsoft OneDrive, Apple iCloud, Box, Dropbox and SugarSync.
It is an online photo editing and design service that can be accessed from a web browser, or through a mobile app.
You will be able to create simple and beautiful graphics for your business website, magazines, brochures and the like with this app.
43. SAP success factors
This is a leading suite of cloud-based talent management and human capital management (HCM) software.
Organisations use SAP SuccessFactors to manage various aspects of HR operations, including recruitment, employee performance, HR analytics, payroll and learning activities.
The app helps teams improve productivity and business communication. Unlimited message history, task management, file sharing and powerful notifications organize and save your day. Collaborate and communicate effectively in one place.
These are some of the best apps in Nigeria you can use to boost your business. You need to note that you are not mandated to use all the apps outlined in the blog post, however, picking some of the apps relevant to your business will do much good to it.