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7 Ways To Increase Blog Traffic in Nigeria (With Zero Money)

Are you looking for ways to increase blog traffic in Nigeria without spending any money🤔? 

Look no further! 

We have the perfect solution to get your blog the attention it deserves without breaking the bank.

In this blog post, we will walk you through some simple and effective tips to grow your blog traffic in Nigeria without spending any money! 

We will provide you with all the information you need to get started. 

So let’s get moving! 

Starting a blog in Nigeria can be an exciting and rewarding experience, but it can also be a challenging one. 

You want to make sure as many people see your blog as possible, but growing your blog without spending any money can be difficult.

Fortunately, there are several strategies you can use to increase blog traffic without spending a penny. Let’s dive right into them.

#1. Enhance Content Quality

Quality content is essential for increasing blog traffic. 

Your content needs to be engaging, informative, and entertaining. Keep your content fresh, up-to-date, and relevant to your niche. 

You need to understand your audience and what they want to achieve this. This will help you create content that is relevant and valuable to them. 

Focus on creating unique, engaging content that is informative and interesting to your audience. This will help to keep them coming back to your site. 

To cut to the chase, here are key ingredients that go into creating a quality blog post

  • A well-defined and engaging topic: Your blog post should have a clear and engaging topic relevant to your audience. This will help grab their attention and keep them interested in your post.
  • A compelling and well-written title: Your title is the first thing people will see when they come across your blog post, so it’s important to make sure it’s catchy and compelling. This will help to attract readers and encourage them to click on your post.
  • A well-structured and easy-to-read format: Your blog post should be structured in a way that is easy for readers to follow. This means using subheadings, bullet points, and other formatting tools to break up your content and make it more readable.
  • High-quality and relevant images: Including images in your blog post can help to break up the text and make it more visually appealing. Choose high-quality images relevant to your topic and help illustrate your points.
  • Calls to action: At the end of your blog post, include a call to action that encourages readers to take a specific action, such as subscribing to your email list or following you on social media. This will help to build your audience and drive traffic to your site.

#2. Utilize Social Media Platforms

As of January 2022, Nigeria had 32.9 million active social media users. WhatsApp is the most popular platform used in the country, with over 90 million users. 

Facebook, YouTube, and Instagram were Nigeria’s most used social media platforms (source: Statista).

That said, social media can be a great way to quickly reach a wide variety of people. 

It’s also free! 

Start by creating social media accounts for your blog. Once that’s done, implement any of the following:

  • Create and share engaging content: To drive traffic from social media, you must create interesting content. This could be blog posts, videos, infographics, or other content your audience will find valuable and want to share with others.
  • Use relevant hashtags: Hashtags are a great way to make your content more discoverable on social media. Use relevant hashtags that are popular among your target audience to increase the chances that more people will see your content.
  • Engage with your audience: Social media is about engagement and building relationships with your audience. Make sure to respond to comments and messages, and engage with other users to build a community around your brand.
  • Run social media contests and promotions: Contests and promotions are a great way to drive engagement on social media and attract more traffic to your site. You could offer a prize to encourage people to share your content, or run a contest where participants have to visit your site to enter.
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#3. Leveraging SEO and Keywords

SEO is another what to increase blog traffic in Nigeria without spending a penny.

Before we go further, let me ask you, have you ever used Google?

Hold that answer for now.

SEO, or search engine optimization, is the process of improving the ranking of a website or web page in search engine results. This is done through various tactics, including optimizing the content and structure of the site, using relevant keywords, and building high-quality backlinks from other websites. 

And the goal of SEO is to increase the visibility of a website and drive more organic (unpaid) traffic to it.

To get started with SEO and drive traffic to your site for free in Nigeria, you can take a few key steps:

  • Conduct keyword research: This is the process of finding and using relevant keywords in your content to improve your search engine ranking. Use tools like Google’s Keyword Planner to identify keywords that are popular among your target audience and relevant to your site.
  • Optimize your content: Once you’ve identified your keywords, use them in your content in a natural and relevant way. This means including them in your titles, headings, and content body.
  • Build high-quality backlinks: Another important aspect of SEO is building backlinks from other websites. This means getting other sites to link to your content, which can improve your search engine ranking and drive more traffic to your site.
  • Track and analyze your results: Finally, track and analyze your results to see how your SEO efforts are paying off. Use tools like Google Analytics to monitor your traffic and see which keywords and tactics drive the most results. This will help you refine your strategy and improve your search engine ranking in Nigeria.

So, Google is one big search engine.

And you can use it to drive unlimited traffic to your blog in Nigeria.

#4. Participate in Online Communities

From Reddit to Nairaland, these forums can be a powerful tools to help you get more eyes on your blog content.

But how do you use these communities to drive free traffic to your blog in Nigeria? 

It’s all about building relationships, creating engaging content, and getting your content in front of the right people. Here are some tips to help you get started:

  • Join the right communities. It’s important to join the right online communities relevant to your blog. For example, if you blog about general stuff here in Nigeria, join Nairaland.com.
  • Create content that engages. Once you’ve joined the right communities, create content that engages. This might include writing blog posts with interesting content, asking questions that solicit feedback, or creating polls or surveys.
  • Participate in the conversation. Participate in the conversation. Comment, answer questions, and start conversations with other users. This will help to build relationships and get your blog more visibility.
  • Promote your content. Promote your blog. Now that you are already a regular in most of these forums, you can start sharing links to your blog. This will help to get more eyes on your content and drive free traffic to your blog.
READ ALSO  8 Best Blog Niches That Make Money In Nigeria 2023 Edition

Forums can be an effective way to grow your audience. 

With a bit of effort, you can get more eyes on your content and establish relationships with potential readers. 

So go ahead and start building relationships, creating content, and promoting your blog today!

#5. Write Guest Posts

This is another one of the best ways to increase blog traffic in Nigeria without spending any money.

With guest posting in Nigeria, you get to post your content on other people’s blogs, which can lead to more people checking out your blog. 

It’s a win-win situation! 

Not only do you get to share your content with a larger audience, but you can also build relationships with other bloggers.

So, how can you use guest posts to drive free traffic to your blog? Here are some tips to get you started:

  • Reach out to other bloggers – The first step to getting free traffic from guest posts is to reach out to other bloggers in your niche. You can do this by commenting on their blog posts, joining Facebook groups in your niche, or even sending them a direct message asking if they’d be interested in hosting a guest post. 
  • Create quality content – Once you’ve found bloggers willing to host your guest post, the next step is to create quality content. Ensure that your post is well-written, relevant to the blog, and offers valuable information to readers. 
  • Promote your post – Don’t forget to promote it once it’s published! Share it on your social media pages, comment on related blog posts, and even write a follow-up post on your blog. This will help drive more traffic to your post and your blog.

According to BloggerJet, Ryan Stewart of Webris attracted about 90% of his customers via guest posting.

As you can see, guest posting is a great way to drive free traffic to your blog. 

So, go ahead and give it a try! 

Who knows, you might just get some more readers to your blog as a result! 

See how many guest posts you can get published in a month and then track how much traffic you get. 

#6. Build an Email List

First things first, you need to build an email list. 

This can be done through an opt-in form on your blog or website or by using a social media platform like Facebook or Instagram. 

Next, you need to create an incentive for people to join your email list. This could be a free eBook, a discount code, or even a chance to win something. 

Anything that will entice people to join your list is a good idea.

Once you have your email list, you can use it to promote your blog posts. 

Send out an email with the link to your post, and encourage people to share it with their friends. You can also use the list to announce new posts and to invite people to comment on your blog.

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Then there is segmentation. 

You need to segment your list and send targeted email campaigns to reach specific audiences and increase your blog’s visibility. 

For example, you could send out emails promoting a new blog post to readers who have expressed interest in that topic.

Don’t forget to add a “subscribe” link to your blog. This will allow people to receive updates on new posts, and encourage them to return to your blog.

#7. Get On YouTube

With over 2.5 billion users, YouTube is one of the best ways to increase blog traffic in Nigeria for free.

Now, I know what you’re probably thinking, “But I don’t know anything about video production, or how to make a video!” Don’t worry! 

You don’t need to be a professional videographer to use YouTube to drive free traffic to your blog. 

All you need is a smartphone and some creativity!

  • Create engaging videos: The first step to using YouTube to drive free traffic to your blog in Nigeria is creating engaging videos. Ensure that your videos are interesting and informative so that viewers will want to check out your blog.
  • Optimize your videos for YouTube search: Just like with any other type of content, you’ll want to ensure that your videos are optimized for the YouTube search engine. This means you should use keywords in the title, description, tags, and even within the video itself.
  • Promote your videos: Once you’ve created your videos, you’ll want to promote them. You can do this through social media, email, and other channels.
  • Include links to your Blog: When someone watches your video, make sure you include a link to your blog so that viewers can easily find it.
  • Engage with your audience: Don’t forget to engage with your audience. Reply to comments, ask questions, and interact with your viewers. This will help build a relationship with them and make them more likely to visit your blog.
  • Create more videos: As you gain more followers, create more videos and continue to promote them.

By following these steps, you can use YouTube to drive free traffic to your blog for free. 

Just remember, it will take some time and effort, but it can be a great way to get your blog noticed and build an audience.

Related: 8 Best Blog Niches That Make Money In Nigeria

Summarizing the Strategies

We’ve discussed seven effective strategies for increasing blog traffic in Nigeria without spending any money. 

These include enhancing content quality, utilizing social media platforms, leveraging SEO and keywords, participating in online communities, writing guest posts, building an email list, and establishing a presence on YouTube.

A reminder of Benefits of Having a Blog in Nigeria

Having a blog can be a great way to engage with your audience and showcase your knowledge and expertise. 

Growing your blog without spending money can be challenging, but it’s not impossible. Using the discussed strategies, you can increase blog traffic without spending a penny.

We hope this blog has given you useful tips on increasing blog traffic without spending money. 

You can grow your blog without breaking the bank with the right strategies. 

Good luck!

Related: How to Monetize Your Blog in Nigeria – Tips and Tricks

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