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Is Instagram Shop Available in Nigeria? Here’s What You Need to Know

Are you a business owner in Nigeria wondering if Instagram Shop is available in your country? 

Well, the good news is that Instagram Shop is now available in Nigeria. 

This means that you can now use Instagram to showcase your products and sell them directly to your customers on the app.

Instagram Shop is a feature that allows businesses to create a virtual storefront on their Instagram profile. 

With this feature, businesses can tag their products in their posts and stories, making it easier for customers to purchase products directly from the app. 

This feature is available in select countries, and Nigeria is one of them.

If you’re a business owner in Nigeria, you can take advantage of Instagram Shop to increase your sales and reach more customers. 

However, there are some requirements that you need to meet to use this feature. 

For instance, your Instagram profile must be a business or creator account, and your shop must contain product listings that are available for direct purchase from your business’s website.

Availability of Instagram Shop in Nigeria

What is Instagram Shop?

Instagram Shop is a feature on Instagram that allows users to buy products directly from the app. 

It allows businesses to tag their products in their posts, which users can then click on to purchase. 

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This feature has made it easier for businesses to sell their products and for users to purchase products without leaving the app.

Is Instagram Shop available in Nigeria?

As of May 2023, Instagram Shop is not available in Nigeria. 

According to the Instagram Help Center, Nigeria is not listed under the countries in the EMEA (Europe, the Middle East and Africa) Region that have access to Instagram Shop. 

This means that businesses in Nigeria cannot tag their products in their posts and users in Nigeria cannot purchase products directly from the app.

However, this does not mean that businesses in Nigeria cannot sell their products on Instagram. 

They can still use Instagram to showcase their products and direct users to their website or physical store to make purchases. 

In fact, many businesses in Nigeria have been successful in using Instagram to market their products and increase their sales.

It is also worth noting that Instagram Shop is constantly expanding to new countries. 

So, it is possible that Instagram Shop will become available in Nigeria in the future. 

In the meantime, businesses in Nigeria can explore other options, such as setting up an online store on WhatsApp or using other e-commerce platforms to sell their products online.

While Instagram Shop is not currently available in Nigeria, there are still ways for businesses in Nigeria to use Instagram to promote and sell their products.

How to Use Instagram Shop in Nigeria

If you’re a business owner in Nigeria, you may be wondering how to use Instagram Shop. 

Fortunately, the process is straightforward and can be completed in just a few steps. In this section, we’ll walk you through the process of setting up, adding products, and managing your Instagram Shop.

Setting Up Instagram Shop

To set up Instagram Shop in Nigeria, you first need to ensure that your business meets the eligibility criteria. 

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Your business must be located in an eligible country, have an Instagram Business Account, and comply with Instagram’s commerce policies.

Once you meet the eligibility criteria, you can follow these steps to set up Instagram Shop:

  1. Go to your Instagram profile and tap the three horizontal lines in the top right corner.
  2. Tap Settings, then Business, and then Shopping.
  3. Follow the prompts to connect your Instagram Business Account to a Facebook Catalog.

Once your account is approved, you can start adding products to your Instagram Shop.

Adding Products to Instagram Shop

To add products to your Instagram Shop, you need to have a Facebook Catalog that contains your product information. 

You can create a Facebook Catalog using Facebook Business Manager or an ecommerce platform that integrates with Facebook.

Once you have a Facebook Catalog, you can follow these steps to add products to your Instagram Shop:

  1. Go to your Instagram profile and tap the plus sign in the top right corner to create a new post.
  2. Select the photo or video you want to use and tap Next.
  3. Tap Tag Products and select the product from your Facebook Catalog.
  4. Enter product details such as price and description.
  5. Share your post to your Instagram profile.

Managing Your Instagram Shop

Once you’ve set up and added products to your Instagram Shop, you can manage your shop using the Commerce Manager in Facebook Business Manager. 

The Commerce Manager allows you to manage orders, track sales, and view insights about your shop.

You can also use Instagram’s built-in Shop Manager to manage your Instagram Shop. The Shop Manager allows you to view your products, manage orders, and track sales directly from your Instagram profile.

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Benefits of Using Instagram Shop in Nigeria

If you’re a business owner in Nigeria, using Instagram Shop can be a game-changer for your business. 

Here are some benefits of using Instagram Shop in Nigeria:

Increased Visibility and Reach

With Instagram Shop, you can showcase your products to a wider audience. Instagram has over 1 billion active users, and many of them use the platform to discover new products. 

By using Instagram Shop, you can reach potential customers who may not have discovered your business otherwise. 

Also, Instagram Shop allows you to tag your products in your posts and stories, making it easier for people to find and buy them.

Easier Sales and Transactions

Instagram Shop streamlines the sales process, making it easier for customers to buy your products. 

Customers can browse and purchase products without leaving the app. 

They can also save their payment information, making future purchases even easier. 

Additionally, Instagram Shop provides a secure payment process, so customers can feel confident when making purchases.

Seamless Integration with Instagram

Instagram Shop is seamlessly integrated with the Instagram platform. 

This means that you can use all of Instagram’s features, such as Stories, Reels, and IGTV, to promote your products. 

You can also use hashtags and geotags to increase your visibility and reach. 

Instagram Shop also provides insights and analytics, so you can track your sales and see which products are performing well.

Using Instagram Shop in Nigeria can increase your visibility and reach, streamline the sales process, and seamlessly integrate with the Instagram platform. 

If you’re a business owner in Nigeria, it’s definitely worth considering using Instagram Shop to grow your business.


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